MAKE EDUCATED DECISIONS WHEN PURCHASING FRESH CUT FLOWERS!
Techniques4Flowers - A new way of looking at fresh flowers!
My Experience
I want to share the knowledge and ideas I learned growing up in the floral industry beginning in the early 1970's. I have been working on this concept since 2013. I want to present to the consumer my ideas about fresh cut flowers. This is presented in 4 Phases- The DIY, Designers, Shop Owners, and Suppliers.
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Education for DIY
I have created a digital book. “Techniques4Flowers-PHASE I” is over 250 pages of fresh flowers! It is devoted to educating the consumer of fresh cut flowers. I also wanted to share the “Tricks of the Trade” I used during my years in the floral industry. This book is available to MEMBERS ONLY of Techniques4Flowers.
Floral Designs
We are creating a group of consumers passionate about fresh flowers. There is a difference between flower arranging and floral design. I want to introduce other designers that will show different ideas to the consumer. It’s taken me years to bring this together. I look forward to sharing fresh flowers!
Let's Look At . . . Flowers in the Grocery Stores
FLOWERS IN THE PRODUCE DEPARTMENT
In the 1970’s, fresh cut flowers were introduced in grocery stores of the United States. Fresh flowers are in the produce department. That is where the grocers positioned them.
FRESHEST FLOWERS
How often do you pick up a bouquet of flowers at the grocery store? The one factor I do not see is information on how to select, care, and maintain fresh flowers.
How can you tell? There are many selections to chose from. There are bouquets of mixed flowers and bouquets of similar blooms. Don’t hesitate to mix more than one bouquet.
BEST SELECTION
When choosing flowers, look for flowers that are already in water. This means that they have been processed. Choose flowers to meet your needs. Are you using them today? How long do you need them to last? Of course, the longer the better. Do you need a centerpiece for a dinner party, or just to brighten the day? The longevity of the arrangement depends on the flowers you choose.
WISE CHOICES
To help make wise choices when looking at fresh flowers. I have created the digital book, Terchniques4Flowers – PHASE I. The digital book is available FOR MEMBER ONLY!! Become a member for $ 4.99!!